A New Italian Wine Category
Bring a premium Italian no and low-alcohol brand to your market. Designed for distributors, importers and hospitality partners looking to expand their portfolio with a category that continues to grow internationally.
More than a productIn today's market,
quality alone is rarely enough.
Consumers increasingly look for products that tell a story, create recognition and feel relevant to the occasions in which they are consumed. At the same time, distributors, retailers and hospitality operators are looking for ways to differentiate their offer without compromising on quality or authenticity.
The result is not simply a customised product. It is a proposition that strengthens brand visibility, creates conversation, supports commercial initiatives and offers customers something they cannot easily find elsewhere.
Whether the objective is retail, hospitality, travel, corporate gifting or a special event, Prato Giallo offers the flexibility to develop projects that reflect your identity while maintaining the quality and consistency of an authentic Italian product.
This is where Prato Giallo
goes beyond the bottle.
Our wines provide the foundation for projects that combine Italian craftsmanship, contemporary design and commercial flexibility. From exclusive editions and tailored packaging to co-branded initiatives and event-specific concepts, every collaboration is developed to create something distinctive for both the partner and the final consumer.
A platform for collaborationPrato Giallo is designed for international distribution,
but also for organisations looking to create something distinctive.
Alongside the standard range, we develop bespoke projects with distributors, hospitality groups, airlines, retailers and corporate partners.
From limited editions to exclusive packaging and co-branded collections, every collaboration is built around a product that combines authentic Italian quality with contemporary design.
Our flexible production model allows partners to adapt the product to specific markets, events or commercial initiatives while preserving the consistency and quality of the Prato Giallo brand.
Whether the objective is to launch a signature edition, celebrate a milestone, support a marketing campaign or create an exclusive retail proposition, Prato Giallo offers the design capability and production flexibility to bring the project to life.
Ideal for:
distributors and importers
hospitality groups
airlines
travel retail
premium retailers
corporate and lifestyle partnerships
selected e-commerce platforms
It offers:
premium mid-to-upper positioning
authentic Italian quality
flexible packaging formats
strategic branding strategies
bespoke design and customisation
limited editions and co-branded collections
support for private and exclusive projects
Interested in developing a bespoke project?
Our team is available to discuss distribution opportunities,
exclusive editions and tailor-made collaborations for your market.
Your questions, answered
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Yes. We develop bespoke projects including limited editions, co-branded packaging, exclusive graphics and products created for specific markets, events or commercial initiatives.
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We collaborate with distributors, importers, hospitality groups, airlines, premium retailers, corporate partners and selected online platforms.
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Absolutely. We can develop exclusive bottle designs, packaging concepts and limited production runs tailored to your brand or market.
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Yes. Prato Giallo is designed for international markets and we are open to discussing distribution partnerships across different countries and sales channels.
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Simply get in touch with our team. We will discuss your objectives and explore the most suitable solution, whether it is distribution, a bespoke product or a co-branded project.