Your Questions, Answered

What is dealcoholized wine?

Dealcoholized wine is a traditional wine where alcohol is removed after fermentation using controlled processes such as reverse osmosis or membrane filtration. This allows the wine to retain its aromatic profile, freshness and structure while reducing or eliminating alcohol.

What is the difference between dealcoholized wine and low-alcohol wine?

Dealcoholized wine contains 0.0% alcohol. Low-alcohol wine contains a reduced alcohol level, typically around 5%. Both are designed for different consumption moments and offer flexibility rather than substitution.

Does dealcoholized wine still taste like wine?

Yes, but with a different balance. The aromatic profile and acidity are preserved, while the reduction or absence of alcohol changes the mouthfeel and intensity. The result is a lighter and fresher expression of wine.

How is alcohol removed from wine?

Alcohol is removed after fermentation using low-temperature processes such as reverse osmosis. This helps preserve volatile aromas and maintains the integrity of the base wine.

Is dealcoholized wine natural?

The base product is real wine made from grapes. The dealcoholization process is applied after fermentation and is designed to preserve the original characteristics of the wine.

Where is Prato Giallo produced?

Prato Giallo is produced in Veneto, Italy, using Glera grapes grown in the province of Treviso. All production phases take place in Italy to ensure consistency, traceability and authentic origin.

Why are Glera grapes used?

Glera is known for its floral notes, freshness and balance. These characteristics help maintain aromatic clarity and structure even after alcohol reduction.

Does removing alcohol affect quality?

If done correctly, no. The process preserves aroma, freshness and balance. The result is a wine aligned with contemporary consumption while maintaining its identity.

When should you drink no or low-alcohol wine?

It is ideal for business lunches, daytime occasions, travel, events and situations where consumers prefer a lighter option while maintaining the wine experience.

Can dealcoholized wine be consumed during the day?

Yes. One of its main use cases is daytime consumption, where traditional wine may be less suitable.

Is it suitable for aperitivo?

Yes. It pairs well with aperitifs and informal social settings, especially when a lighter option is preferred.

Can it be consumed before driving?

0.0% versions contain no alcohol. Low-alcohol versions still contain alcohol, so local regulations and personal responsibility should always be considered.

Is dealcoholized wine lower in calories?

Generally yes. Removing alcohol reduces the overall calorie content compared to traditional wine, although values may vary depending on the product.

Does it contain sugar?

Sugar levels depend on the style, such as Extra Dry. They are comparable to traditional sparkling wines in the same category.

Is it suitable during pregnancy?

0.0% versions are often considered an alternative, but it is always recommended to follow medical advice.

Is dealcoholized wine gluten-free?

Yes. Wine is naturally gluten-free.

Why is the slim can used for wine?

The slim can protects the wine from light and oxygen, helping preserve freshness and aromatic profile. It also improves portability and suits modern consumption contexts such as travel and events.

Does canned wine taste different from bottled wine?

No. When properly stored, the can preserves the product without affecting taste.

Is canned wine safe?

Yes. Aluminum cans used for beverages meet strict food safety standards and are widely used across the industry.

Why offer both bottle and can formats?

The bottle is suited for table and sharing occasions. The can is designed for convenience, single serving and on-the-go consumption.

Is the no and low-alcohol wine market growing?

Yes. The segment is expanding globally, driven by lifestyle changes, wellness awareness and more flexible drinking habits.

Who drinks no and low-alcohol wine?

Not only non-drinkers. Many consumers alternate between traditional wine and no or low-alcohol options depending on the context.

Is this category still niche?

No. It is becoming a stable category in horeca and retail, especially in more developed international markets.

Will no or low-alcohol wine replace traditional wine?

No. It is a complementary category that expands consumption occasions rather than replacing traditional wine.

What makes Prato Giallo different?

Prato Giallo combines Italian origin, Glera grapes, contemporary design and dual formats. It is positioned in the mid-premium segment with a focus on both B2C and B2B use.

Is Prato Giallo suitable for horeca and travel retail?

Yes. The product and formats are designed for hotels, airlines, events and premium retail environments.

Can Prato Giallo be customized for partners?

Yes. The brand supports limited editions, co-branding and custom graphics, particularly on slim cans.

Is Prato Giallo available internationally?

The brand is designed for international distribution and collaboration with importers, distributors and hospitality groups